Experience
Research Engineer (Contract)
Reiterated on multiple concepts for an existing geospatial web application designed to combat transboundary haze in Southeast Asia.
Established a design system and brand identity for a spin-off company, with collaterals ranging from website, business stationery, proposal materials, and more.
Product Designer (Contract Role)
Worked closely with the product manager, front-end and back-end developers to improve the experience for a database schema management tool.
Scope includes secondary research, design audit, rapid prototyping with annotation, UX copywriting, developer collaboration (handoff and review), and establishing a style guide and component library.
Interaction Designer
Transitioned into the UX/UI field as an Interaction Designer.
Some projects I've worked on:
Siam Commercial Bank: Redesign of a B2B legacy system.
Singapore Government Agency: Facilitating design workshops, alongside user interviews and usability testing.
Singapore FinTech Festival 2020: Worked on search, as well as an interactive map experience.
Citibank Singapore: Overhauled the consumer banking website.
Assistant Marketing Manager
Spearheaded marketing campaigns for a range of smart city and IoT solutions.
Crafted and designed marketing and sales-enablement materials, including product keynotes, playbooks, brochures, eDMs, videos, and webpages.
Gained deep insights into client needs and industry-specific challenges by collaborating with product managers and domain experts.
Skills
Craft
User research, competitive research, heuristics evaluation, usability testing, problem identification & solving, rapid prototyping
Technical Skills
Figma, Framer, Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Soft Skills
Active listening, empathy, observation, teamwork, independent work, attention to detail.
Education
National University of Singapore
Bachelor of Social Sciences (Honours) in Sociology