Hobbes Chen

A self-taught designer with a background in the social sciences and a curiosity about human behaviour. I identify unstated beliefs and mental models that guide users' decisions before picking up any design tool.

Previously at Accenture, an investigative software start-up, and Singapore-MIT Alliance for Research & Technology.

Case Studies

Fieldwork

The Tropical Metro

Green Ant

Siam Commercial Bank ePP

About

What's On My Desktop?

Outbound

Resume

Hobbes Chen

Case Studies

Fieldwork

Redesigning a legacy investigative data tool

Product Design • Handed Off • 2022

The Tropical Metro

Making Singapore's commute feel like home

Side Project • Ongoing

Green Ant

Building a brand for a MIT-backed climate startup from the ground up

Brand & Product Design • Shipped • 2024

Siam Commercial Bank eProcurement Portal

Modernising a bank's legacy procurement experience

Product Design • Handed Over • 2020

Other Work

UI Exploration: managing agentic AI at scale

App exploration to promote journaling and mindfulness amidst the everyday scroll.

During the Covid-19 pandemic, I collaborated with a multi-disciplinary design team while at Accenture Interactive to pivot the world’s largest fintech festival — Singapore FinTech Festival 2020 — into a 48-hour global digital experience. I focused on Information Architecture and Search Strategy across hundreds of live broadcasts, exhibitor booths, and networking channels, helping the platform scale to 60,000+ attendees across time zones with strong engagement.

UI Exploration: managing agentic AI at scale

App exploration to promote journaling and mindfulness amidst the everyday scroll.

Experiments

Aconcagua — a 3D mountain rendered from real elevation data, taken from R to Blender to Three.js. Technique inspired by ownkng.dev.