Hello! I'm Hobbes, a Product Designer based in Singapore.
Driven by a curiosity for human behaviour, I enjoy crafting brand identities and breaking down complex user problems into thoughtful, intuitive designs. My perspective is shaped by a background in the social sciences — a discipline that taught me to treat every design as a hypothesis to be validated through real-world context and user behaviour.
I value intentionality and the details that make technology feel more human, and I am currently looking for my next challenge in Singapore’s tech ecosystem.
Driven by a curiosity for human behaviour, I enjoy crafting brand identities and breaking down complex user problems into thoughtful, intuitive designs. My perspective is shaped by a background in the social sciences — a discipline that taught me to treat every design as a hypothesis to be validated through real-world context and user behaviour.
I value intentionality and the details that make technology feel more human, and I am currently looking for my next challenge in Singapore’s tech ecosystem.
hobbes.chenyiding@gmail.com
hobbes.chenyiding@gmail.com
hobbes.chenyiding@gmail.com
Hello! I'm Hobbes, a Product Designer based in Singapore.
Work
Citibank Singapore
Pivoting the banking experience from product-driven sales to a human-centric, goal-based service model.
Citibank Singapore
Pivoting the banking experience from product-driven sales to a human-centric, goal-based service model.
Citibank Singapore
Pivoting the banking experience from product-driven sales to a human-centric, goal-based service model.
Singapore-MIT Alliance for Research & Technology
Empowering climate action by making complex carbon-mapping accessible, trustworthy and credible.
Singapore-MIT Alliance for Research & Technology
Empowering climate action by making complex carbon-mapping accessible, trustworthy and credible.
Singapore-MIT Alliance for Research & Technology
Empowering climate action by making complex carbon-mapping accessible, trustworthy and credible.
Glimpse
Cultivating digital wellbeing by introducing intentional friction and behavioural mindfulness into social media.
Glimpse
Cultivating digital wellbeing by introducing intentional friction and behavioural mindfulness into social media.
Glimpse
Cultivating digital wellbeing by introducing intentional friction and behavioural mindfulness into social media.