Hobbes Chen

7:29:59 PM

Singapore

Hobbes Chen

Menu

7:29:59 PM

Singapore

Hello! I'm Hobbes

,

and I enjoy solving challenging problems with inclusivity and thoughtful design.

Driven by a curiosity for human behaviour, I enjoy crafting brand identities and breaking down complex user problems into thoughtful, intuitive designs. My perspective is shaped by a background in the social sciences — a discipline that taught me to treat every design as a hypothesis to be validated through real-world context and user behaviour.

I value intentionality and the details that make technology feel more human, and I am currently looking for my next challenge in Singapore’s tech ecosystem.

Driven by a curiosity for human behaviour, I enjoy crafting brand identities and breaking down complex user problems into thoughtful, intuitive designs. My perspective is shaped by a background in the social sciences — a discipline that taught me to treat every design as a hypothesis to be validated through real-world context and user behaviour.

I value intentionality and the details that make technology feel more human, and I am currently looking for my next challenge in Singapore’s tech ecosystem.

hobbes.chenyiding@gmail.com

hobbes.chenyiding@gmail.com

hobbes.chenyiding@gmail.com

Hello! 👋 I'm Hobbes

,

,

and I enjoy solving challenging problems with inclusivity and thoughtful design.

Case Studies

Other Past Works

Accenture Interactive for Siam Commercial Bank

Redesigned and modernised the bank’s legacy e-Procurement Portal to facilitate a seamless end-to-end transaction flow between buyers and suppliers. By streamlining the invoice management interface and making it more intuitive and jargon-free, the update improved operational efficiency and clarity for high-volume users.


Due to NDA, the accompanying visual is a high-fidelity recreation of the core interface designed during this engagement.

Accenture Interactive for Singapore FinTech Festival 2020

Amidst global travel restrictions during the COVID-19 pandemic, I collaborated with a multi-disciplinary design team to pivot the world’s largest fintech festival into a 48-hour global digital experience. My specific role focused on architecting the Information Architecture and Search Strategy for a massive ecosystem of hundreds of live broadcasts, exhibitor booths, and networking channels, ensuring seamless discovery for a global audience. The platform successfully hosted over 60,000 attendees, maintaining high engagement across diverse time zones.

Craft

Glimpse

Cultivating digital wellbeing by introducing intentional friction and behavioural mindfulness into social media.

Redesigning Singapore’s Transit Wayfinding (Coming Soon)

A self-initiated passion project focused on modernising the visual and navigational vernacular of Singapore’s transit system. What began as a visual redesign of the iconic Singapore Mass Rapid Transit (MRT) map evolved into a UX audit of Singapore’s transit wayfinding. My goal is to move towards both a system and an experience that reflect the city’s tropical identity while solving areas of navigational friction.

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