Case Studies


Schemata, a Database Schema Management Tool
Optimising the workflow & ensuring greater accuracy for database schema designers

Accenture Interactive for Citibank Singapore
Pivoting the banking experience from product-driven sales to a human-centric, goal-based service model.


Singapore-MIT Alliance for Research & Technology
Empowering climate action by making complex carbon-mapping accessible, trustworthy and credible.
Other Past Works


Accenture Interactive for Siam Commercial Bank
Redesigned and modernised the bank’s legacy e-Procurement Portal to facilitate a seamless end-to-end transaction flow between buyers and suppliers. By streamlining the invoice management interface and making it more intuitive and jargon-free, the update improved operational efficiency and clarity for high-volume users.
Due to NDA, the accompanying visual is a high-fidelity recreation of the core interface designed during this engagement.


Accenture Interactive for Singapore FinTech Festival 2020
Amidst global travel restrictions during the COVID-19 pandemic, I collaborated with a multi-disciplinary design team to pivot the world’s largest fintech festival into a 48-hour global digital experience. My specific role focused on architecting the Information Architecture and Search Strategy for a massive ecosystem of hundreds of live broadcasts, exhibitor booths, and networking channels, ensuring seamless discovery for a global audience. The platform successfully hosted over 60,000 attendees, maintaining high engagement across diverse time zones.
Craft
Glimpse
Cultivating digital wellbeing by introducing intentional friction and behavioural mindfulness into social media.


Redesigning Singapore’s Transit Wayfinding (Coming Soon)
A self-initiated passion project focused on modernising the visual and navigational vernacular of Singapore’s transit system. What began as a visual redesign of the iconic Singapore Mass Rapid Transit (MRT) map evolved into a UX audit of Singapore’s transit wayfinding. My goal is to move towards both a system and an experience that reflect the city’s tropical identity while solving areas of navigational friction.

